Dian McCreary is a long-time Ucluelet business owner and community advocate, bringing over 20 years of experience in the travel and tourism sector as the owner of Reef Point Oceanfront B&B.

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Her entrepreneurial background is enriched by a career in visual arts, specializing in black-and-white film photography. Her work is showcased at www.blackwhitephotos.ca and reflects the same dedication to craft that defines her business leadership.

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Before launching her own ventures, Dian worked as a legal assistant to corporate lawyers—an experience that gave her a strong foundation in governance and financial oversight. She holds a B.A. (Honours) from the University of Lethbridge.

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A committed Chamber member for two decades, Dian has served in several executive roles, including three terms as President and her current role as Secretary/Treasurer. Her leadership is driven by a passion for sustainable economic growth and a thriving, resilient local business community.

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Reef Point Bed and Breakfast - Owner

I came to Ucluelet from Vancouver in December 2022 through Access Pro Bono’s Everyone Legal Clinic—partly to bring legal services to under-served communities, and partly as an excuse to live closer to the wild Pacific coast.

With experience running non-profits, teaching music, studying art and communication, and now working as a lawyer across multiple areas, I’m passionate about helping organizations reach their full potential. That perspective supports my role on the Chamber board.

I joined the Ucluelet Chamber to contribute energy, expertise, and a fresh perspective—just as I have in other volunteer roles. I believe in supporting the local business community through thoughtful advocacy and collaboration.

One of my favourite local traditions is hiking along the Wild Pacific Trail, but just as rewarding is being part of Ucluelet’s growing, vibrant future.

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CR Lawyers - Lawyer

What I love most about living on the West Coast is the small-town community feel, the smell of the ocean, and the incredible beauty of places like the Wild Pacific Trail. I’m especially grateful for the people who’ve chosen to raise their families and build their lives here in Ucluelet.

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As a REALTOR® who has lived and worked in Ucluelet for over 23 years, I’ve developed a deep understanding of the community’s needs, the local economy, and the challenges facing small businesses. My work in real estate has also allowed me to build strong and lasting relationships throughout the region.

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I joined the Ucluelet Chamber of Commerce many years ago after being invited to serve as a Director, and I saw it as a great opportunity to connect more deeply with my community and learn how the Chamber supports local business. I’m proud to be part of a strong and committed board focused on growing membership and helping businesses access the resources available to them.

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Outside of work, I enjoy volunteering with the Whale Festival Society, which helps organize one of Ucluelet’s most beloved annual events. I also love Ukee Days, our Public Market, and of course, spending time on the Wild Pacific Trail.

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Re/Max Mid-Island Realty - Real Estate Agent

I love the casual, laid-back feeling of life on the West Coast—there’s a natural rhythm here that’s both grounding and inspiring.

Over my 40-year career, I’ve had the opportunity to wear many hats. I began as an architect and built a 70-person firm, later served as a corporate executive managing a $1 billion North American real estate portfolio, and have now returned to my roots, running a solo architectural practice. My experience managing people and assets gives me a strong understanding of what it takes to run a successful business.

Encouraged by other members, I joined the Chamber to share my time and experience with the local business community. While I’m not a Canadian citizen, I’m proud to contribute where I can.

One of my favorite local experiences is walking the Wild Pacific Trail in the early morning fog—when the world is quiet, and the sounds of the forest and ocean take over. It’s unforgettable.

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Doug Cole Architect - Owner

What I love most about living on the West Coast is the climate, the access to outdoor recreation, and the lifestyle it offers for raising a family. I was drawn to this region for its strong tourism base and natural beauty—it’s the perfect setting for both work and play.

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My professional background spans over 30 years in hospitality, including leadership roles in corporate kitchens at top Canadian resorts and, more recently, as a local entrepreneur. After serving as Executive Chef and Director of Food & Beverage at Long Beach Lodge, I launched two year-round restaurants in Ucluelet—Heartwood Kitchen and Shipwreck Pizza. Having worked on both the corporate and small business sides, I bring a broad perspective to the Chamber board.

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I chose to serve on the Chamber to connect with other business owners, share stories of success and opportunity, and contribute to a stronger, more collaborative local economy. I believe in the power of networking and supporting one another as we grow.

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If you’re new to Ucluelet, my top three must-dos are: get in the water, get out on a hike and forage, and experience Ukee Days—it doesn’t get more local than that.

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Heartwood Kitchen Food Outfitter - Owner

I moved to the Island two years ago, drawn by its natural beauty, strong sense of community, and the opportunity to contribute to sustainable change on the West Coast. Living here has deepened my appreciation for coastal resilience and local innovation.

With a background in human resources, operations, infrastructure, and impact-driven development, I bring a strategic, systems-focused approach to my role as COO of ERIF Sustainable Solutions and as a member of the Chamber board.

I joined the Ucluelet Chamber to support local businesses in building a stronger, greener, and more inclusive regional economy and to connect more deeply with the community.

I love exploring the local trails and beaches, and you’ll often find me volunteering at community events—a great way to meet people and get involved.

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ERIF Sustainable Solutions - Chief Operating Officer

What I love most about living on the West Coast is its natural beauty, vibrant community spirit, and the deep sense of history that grounds everything here. It’s a truly special place to call home.

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With over 30 years in real estate, I’m the co-owner of RE/MAX Mid-Island Realty, with offices in Ucluelet, Tofino, and Port Alberni. My experience spans both commercial and residential markets, and I’ve also served on boards including the Ucluelet Aquarium Society, Vancouver Island Real Estate Board, and West Coast Community Resources Society. This background allows me to bring a broad, informed perspective to the Chamber’s work.

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Joining the Ucluelet Chamber of Commerce gives me the opportunity to use that experience to support local businesses and contribute to a stronger, more sustainable local economy. My focus is on helping Ucluelet remain a thriving, inclusive, and welcoming place for residents and visitors alike.

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As a founding member of the Wild Pacific Trail Society, I’d highly recommend exploring the trail—it’s one of Ucluelet’s greatest treasures, offering incredible views and a peaceful connection to the coastline.

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The Gray Team, RE/MAX Mid-Island Realty - Co-Owner

What I love most about living on the West Coast is the natural beauty, close-knit community, and the peaceful rural lifestyle. It’s a place where nature and people coexist harmoniously—perfect for slowing down and building meaningful connections.

With over 20 years of experience in hotel and restaurant operations, I now run Blue Crush Vacation Rentals, overseeing a portfolio of properties with a strong focus on hospitality, logistics, and client care. This hands-on experience gives me valuable insight into tourism, service excellence, and small business management—key aspects of our local economy.

I joined the Ucluelet Chamber to support small businesses and contribute to building a more inclusive, resilient, and thriving local economy. I believe in the power of collaboration and advocacy to create long-term positive impact for the business community.

Outside of work, I enjoy walking my dogs rain or shine along Ucluelet’s beautiful trails and beaches—and playing in the annual slow pitch league, a fun and community-spirited local tradition.

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Blue Crush Vacation Rentals - Owner

What I love most about living on the West Coast is the natural beauty, tight-knit community, and the daily connection to the ocean—not to mention my deep family ties to the area.

With a background in hospitality and more than 55 years as a local resident, I bring a grounded perspective on tourism, operations, and community engagement—key drivers of Ucluelet’s economy. My experience helps inform decisions that balance growth with the unique character of our town.

I joined the Chamber board to support and advocate for local businesses, foster strong partnerships, and contribute to a resilient, values-driven economy that reflects the spirit of Ucluelet.

In my free time, I enjoy hiking the Wild Pacific Trail and attending grassroots community events like Ukee Days, the annual Soap Box Derby, and the Sunday Market—all of which showcase what makes this place special.

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Black Rock Oceanfront Resort - Assistant General Manager

I moved to Ucluelet over 23 years ago and quickly fell in love with the landscape, the people, and the strong sense of belonging that defines life on the West Coast. Living here continues to inspire my passion for community connection and coastal resilience.

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With a background in tourism, performing arts, and event coordination—and as the founder of Bernie’s Surfside Cleaning—I bring a hands-on, entrepreneurial perspective to the Chamber board. My work also includes nearly 15 years of mentoring youth through the Junior Canadian Rangers program.

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I joined the Ucluelet Chamber to advocate for small businesses, support local events, and strengthen partnerships that benefit both residents and visitors. I’m committed to building a vibrant and inclusive business community.

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One local tradition I always recommend is the Edge to Edge Marathon—whether you’re running or volunteering, it’s an amazing way to experience Ucluelet’s community spirit and natural beauty.

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Bernie's Surfside Cleaning - Owner

Biography to come!

Biography to come!